WineGB Celebrating English Wine
The Challenge
WineGB is the national association for the English and Welsh wine industry. In 2022 we were popping bottles after being appointed as their Digital Agency. As the authoritative voice in the English & Welsh wine industry the client was keen to continue building their digital presence across their already established social platforms.
The Idea
We conducted a full and thorough digital audit to best understand what channels work for WineGB, understanding who their audiences were and in-fact where they were. Since then we’ve successfully been growing their digital fanbase. Our strategy pivots around Inform, Educate & Entertain, with content pillars for each of those elements. Since WineGB started working with Luke James Digital we’ve successfully increased impressions, engagement rate and clicks through to their website via social media.
