Celebrating English Wine through Social Activation
Background
Wines of Great Britain (WineGB) is the national association representing the entire English and Welsh wine industry. Their core mission? To lead and support the sustainable growth of the Great British wine sector. And with a flourishing industry at their fingertips, they needed the right digital presence to match.
Target Audience
As the national body for English and Welsh wines, WineGB wanted to engage their core members – vineyards, sommeliers, and producers. But beyond the industry, they recognised the growing passion among the British public for homegrown wines. Their challenge? To strike the perfect balance between professional industry communication and engaging consumer-facing content.
Client Challenges
With the English and Welsh wine industry booming, how should its national voice come across online? What’s the right tone of voice, and who exactly should they be speaking to? More importantly, how could they maintain a strong, consistent digital presence without the internal bandwidth to do so? Enter Luke James Digital.
Agency Solution, Execution & Strategy
First things first—we immersed ourselves in WineGB’s world. Spending dedicated time with their Marketing Director, we got under the skin of the brand to develop a clear, strategic direction.
Our first move was a comprehensive digital audit, analysing which channels worked best, where their audiences were, and what content resonated most. From there, we built a strategy centred around three core pillars: Inform, Educate & Entertain. Each piece of content mapped back to one of these elements, ensuring WineGB’s digital presence remained engaging, insightful, and relevant.
Since taking on their digital management, we’ve successfully expanded WineGB’s online reach, growing their audience, increasing engagement, and driving more website traffic. We now manage all digital channels handling content planning, creation, campaign management, reporting, and optimisation based on data-driven insights.
Results
- 26% increase in followers
- 102% increase in impressions
- 86% increase in engagement
Client Testimonial
“Luke and his team have always gone out of their way to help and support us in our social activity and campaigns. We really value their knowledge, insights, and ideas. In an ever-changing and busy digital world, that is vital.” – Julia, Marketing Director
