A Fresh E-Commerce Website for an Iconic Brand
Background
Tayto is an iconic crisp brand in most peoples eyes, however, if you hit the streets of Northern Ireland, the locals will tell you just how important Tayto is to them! As the original home of cheese and onion crisps (Seriously!) Tayto really does hold a special place in the hearts… and taste buds for that matter of every generation. Tayto crisps are manufactured in an actual castle… How cool is that, and they’ve been delighting their fans since 1956.
Target Audience
As devoted Tayto snackers ourselves, we’d love to say the target audience is simply anyone who loves flavour. But, being the data-driven agency we are, we dug deeper. Our research revealed a broad mix of customers, from die-hard crisp lovers (We promise it’s not just our office team) ordering in bulk to those sending a taste of home to family members abroad. Many purchases came from expats craving nostalgia, proving that Tayto isn’t just a snack! It’s a beautiful link to Northern Ireland.
Client Challenges
Tayto’s website had become outdated and difficult to navigate. It no longer reflected the bold, friendly, and fun essence of the brand. More importantly, the e-commerce experience didn’t match the enthusiasm of Tayto fans. A refresh was long overdue.
Agency Solution, Execution & Strategy
Our mission for Tayto.com was clear: create a fun, vibrant, and intuitive website that embraced Tayto’s playful personality while delivering a seamless shopping experience.
We kicked off with a user-first design approach, ensuring effortless navigation, bold visuals, and engaging content. Every element was crafted to bring Tayto’s unique charm to life online. The e-commerce functionality was streamlined, making it easier than ever for customers to browse, buy, and enjoy their favourite crisps.
By balancing playful brand storytelling with smart UX design, we delivered a website that not only looks great but works like a charm. The result? A platform that makes shopping for Tayto as joyful as eating it.
Results
- A beautifully designed website that reflects the true spirit of Tayto
- 15% uplift in sales overnight
- Higher click-through-to-purchase rate than ever before
