Peperami X TikTok
Background
When you think of bold, meaty snacks, one name comes to mind: Peperami. A true meaty-british icon, Peperami has been a lunchtime and snack-time staple for decades. With its distinctive brand personality, unmistakable flavour and not forgetting The Animal, Peperami has built a loyal following of fans who love a snack that’s packed with attitude. It’s a bit of an animal after all!
Target Audience
Peperami’s audience spans generations, from nostalgic millennials who grew up with the brand to a new wave of snackers discovering its bold energy for the first time. They’re fun-loving, fast-moving, and drawn to brands that aren’t afraid to stand out. Whether they’re grabbing a quick bite after a workout or stocking up for a road trip, Peperami fans want snacks that are easy, tasty, and bring a bit of bite to their day.
Client Challenge
Peperami wanted to bring their brand to life in a new way on TikTok, tapping into the growing trend of live commerce. Their challenge was to maintain their high-energy brand voice while building genuine engagement and, ultimately, driving product sales through TikTok Shop. They needed a campaign that was as distinctive as their products and an agency partner as loyal as their existing fan base.
Agency Solution, Execution & Strategy
We took Peperami’s love of bold, entertaining content and transformed it into a live-stream-first strategy that fans couldn’t resist.
We designed a custom-built set that captured the brand’s cheeky energy while using state-of-the-art technology to ensure every live stream looked sharp, ran smoothly, and felt professional yet still fun with oodles of personality. Each live stream wasn’t just a sales opportunity, it was an event, bringing fans closer to the brand every week.
Our focus was on building a community, not just an audience. Week after week, we ran high-energy live sessions that mixed product showcases, real-time banter, and fan interaction. This kept viewers engaged and coming back for more. Every stream strengthened the emotional connection with Peperami fans, creating a space where the brand’s personality could truly shine.
To close the loop, we integrated TikTok Shop, making it effortless for fans and viewers to go from watching to buying without ever leaving the platform.
Results
- Tripled their follower count
- Over 500K organic impressions per week
- 3% conversion rate
