Mr. Porky The Snack of the Match
The Challenge
The nation’s favourite Pork Scratching, Mr. Porky wanted to celebrate the World Cup with their porky fans, Mr. Porky crunchers love the footie after all! The gang at Mr. Porky wanted a multi-channel campaign with content that would get the country talking, laughing and crunching!
The Idea
We conducted extensive research into both the Mr. Porky audience and trends for the upcoming 2022 World Cup. We identified the Mr. Porky audience spent the majority of their time on Facebook, Instagram & YouTube, so, we got to work with building a campaign focusing around those core platforms.
From our research, we knew two things to be true, the Mr. Porky customer is football mad & love banter, so we pushed the boundaries to deliver side splitting content across our chosen platforms… We will let you be the judge as to whether we hit the mark…
