To celebrate the synergy between Transformers and Transform-a-Snack, we developed a multi-channel campaign that combined an in-store promotion with engaging digital content. The anchor of the campaign was a shelf-popping on-pack promotion featuring a bold design, making it immediately clear that these two iconic brands had come together for something extraordinary.
Shoppers could instantly see the chance to win the ultimate grand prize: an unforgettable family trip to New York, where part of the latest movie, Transformers: Rise of the Beasts, was filmed. In addition, fans had the chance to win exclusive Transformers merchandise bundles—a collection of coveted items that money simply couldn’t buy.
Our digital strategy brought the campaign to life online, creating an engaging experience across multiple platforms. Working closely with Paramount, we incorporated stunning 3D visuals to place the Transformers characters in immersive worlds designed specifically for the campaign. These visuals were then turned into thumb-stopping content, including both video and static images, optimised for each platform.
For example, we deployed a 6-second, non-skippable YouTube ad, ensuring that every view was impactful. We storyboarded each concept, securing buy-in from both Paramount and Transform-a-Snack, and brought each asset to life in a way that captured the excitement of the film and the playfulness of the snack brand.