Cluck! Creating a brand that shouts tasty and fun
The Challenge
DB Foods came to us with an open brief: “We want to create a Ready to Cook chicken brand for UK supermarkets. We believe the current offering is bland with little stand out – We want to create a brand that shouts tasty and fun.” DB Foods had no name, brand identity, or solid vision of how the packaging would look.
The Idea
Introducing CLUCK – A standout brand that draws the eye and makes you hungry with its mouth-watering photography, all done by the incredibly talented team at LJD. We proposed a shortlist of names to the client, and we were clucking excited when they chose CLUCK… It really was our golden egg!
After building a brand that everyone fell in love with, we developed the packaging that would make this delicious ready-to-cook chicken brand really pop. Designed across 3 flavours, you can get this eggcellent (sorry) product from OCADO.
