Finding the Face of REAL Smokin’ BBQ
REAL Hand Cooked Crisps are known for their bags adorned with characterful faces, but there was one problem... Their new flavour Smokin' BBQ had no face?! So the folk at REAL Hand Cooked tasked us with searching the nation to find a Smokin' hot new face! The brief was to use Instagram to hunt the country far and wide for a face worthy of the title "The REAL Smokin' Face".
To kick off the campaign, we ran a digital campaign across Instagram, inviting fans to submit their "smokin' selfies" for a chance to be featured on the new crisp packaging. To build excitement and engage with potential contestants, we also hosted in-person events at university campuses.
To drive traffic to the REAL Hand Cooked landing page, we executed a paid media campaign and designed custom point-of-sale materials to promote the contest. The response was overwhelmingly positive, with hundreds of entries pouring in.
After sifting through hundreds of entries we selected a winner and designed the packaging for the on-pack promotion and the final pack featuring the winning selfie. The campaign was a huge success, driving brand engagement and helping REAL Hand Cooked Crisps stand out in a crowded market. We're proud to have played a role in this exciting project and look forward to future opportunities to work together.