To kick off the campaign, we ran a digital campaign across Instagram, inviting fans to submit their "smokin' selfies" for a chance to be featured on the new crisp packaging. To build excitement and engage with potential contestants, we also hosted in-person events at university campuses.

To drive traffic to the REAL Hand Cooked landing page, we executed a paid media campaign and designed custom point-of-sale materials to promote the contest. The response was overwhelmingly positive, with hundreds of entries pouring in.

After sifting through hundreds of entries we selected a winner and designed the packaging for the on-pack promotion and the final pack featuring the winning selfie. The campaign was a huge success, driving brand engagement and helping REAL Hand Cooked Crisps stand out in a crowded market. We're proud to have played a role in this exciting project and look forward to future opportunities to work together.